PPC, CPC, CPA — what do all these mean?

PPC is the model: you pay per click. CPC is what each click costs; CPA is what each action — a lead, a sale, a booking — costs. We report all three but optimise to CPA, because clicks don't pay salaries; customers do.

Do you mark up ad spend?

Never. Ad budget goes directly from your account to Google or Meta and you can see every rupee in the platform. We charge a transparent management fee, full stop.

How quickly will I see leads?

Campaigns can go live within a week of kickoff, and leads typically start inside the first few days. Getting the cost per lead down to its efficient floor takes three to six weeks of data.

What budget should I start with?

Enough to generate learnable data in your market — for most local Hyderabad businesses that's a modest monthly figure we'll size honestly on the strategy call, and adjust once real numbers arrive.

Digital marketing

Pay for customers, not clicks.

Pay-per-click is the fastest way to put your business in front of a buyer — and the fastest way to burn a budget when it's run on autopilot. We manage campaigns to one number that matters: what a real enquiry costs you.

Get a free plan

Strategy · delivery · support

Advertising performance dashboard with charts

Digital marketing

CPC, CPA — every acronym handled.

What you get

Deliverables, not deliverability.

Every engagement is scoped in writing. This is what's inside the box.

01Campaign architecture
Search, display, shopping and remarketing structured so every rupee is traceable to a keyword or audience.
02Keyword & audience research
Buyer-intent keywords and lookalike audiences — built from your data, not a template.
03Ad copy & creative testing
Systematic A/B rotation with the discipline to kill losers early and scale winners.
04Landing pages that convert
Fast, single-purpose pages for each campaign — because sending paid traffic to your homepage is a donation to Google.
05Call & WhatsApp tracking
Every lead source tagged, every call and chat attributed — so “where did this customer come from?” has an answer.
06Weekly optimisation
Bids, budgets, negatives and placements reviewed weekly — with a change log you can read.

Local first

Ads that know their locality.

Broad targeting buys expensive strangers. Local targeting buys neighbours who can actually walk in, call or order from you today.

Locality-level geo targeting — Kompally, Secunderabad and Somajiguda campaigns run separately

Dayparting tuned to Hyderabad's rush hours and business timings

Call-only campaigns for walk-in businesses where a click means nothing but a ring means revenue

Before you ask

Straight answers, up front.

The questions every owner asks on the first call — answered the same way we'd answer them in person.

PPC is the model: you pay per click. CPC is what each click costs; CPA is what each action — a lead, a sale, a booking — costs. We report all three but optimise to CPA, because clicks don't pay salaries; customers do.